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It was essential for this work to focus on the artistic image to dramatize and stun the viewer. This self-initated PSA wrapped itself around the general idea of raising awareness of the effects of oil consumption in America. This effort was also followed by statistical to provide additional copy for printed and advertising material.
All material shown is for promotional purposes only.
TEDx - Lecutre Series Posters
Stationery
Typography
Branding
Eric Michaels
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